Is Your Site “Artificially” Intelligent?

In the 2000s, websites used to have a lot more personality. Well, maybe a bit too much. Between the flashing banners and wild clip art style animations, the internet was a visual cacophony causing sensory overload. It was like having Times Square on your computer monitor.

As we crested the 2010s and moved toward 2020, we saw the web become much more refined and “user experience” focused. In other words, very templated. This led to the login button consistently fixed in the top right corner, alongside the shopping cart, and the mobile navigation slide-out, etc.

We all know that consistency increases user-friendliness. But when does standardized become too basic? How can one stand out in a homogenized web culture?

With the rising popularity of AI developed websites, is it time to buckle up for the most boring generation in web history? Many of these “artificially intelligent” (yes, pun intended) services market themselves as the next step in website development. They promise quick results by using templated designs to generate hundreds of carbon-copy websites for users.

But we’re going to fill you in on a little secret… the web has been templated for well over a decade. We won’t bore you with the IT jargon, but it’s quite ironic that many “InsertNameHere.ai” companies are promising something new. When really, they’re utilizing the same overused, cookie-cutter, basic web templates – just like the prior generation. The only difference is, this time there’s no human creativity behind it.

Don’t get us wrong, we think AI tools may be able to positively impact business in a meaningful, quantifiable way. But not yet with web design. Right now, you just end up looking like everyone else. A stale, off-white, bent business card. Is that what you’re honestly looking for?

If you want to learn more about how to have a highly engaging, memorable website, contact the ALTAMIT experts today. We know how to build a real brand identity that gives you an edge. Contact us now to amplify your brand with effective, custom designs crafted to impress. Visit ALTAMIT.net to chat live with an online specialist. Or call (888) 377-ALTA, that’s (888) 377-2582 to speak with a specialist now.

 

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Bethany Stafirny

Practiced and proven senior level client relations and operational team leader with over a decade in business development, technology, real estate and financial service industries. Focused expertise in brand identity, marketing, and client services.

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