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Digital marketing is simply promoting products or services across the internet. These ads can be placed on search engines, social media platforms, email, and websites. There are many ways to advertise and a variety of ways to approach advertising your products and/or services across the web. Search Engine Optimization (SEO), Pay-Per-Click (PPC), Brand Search, Social Media, and email marketing are all ways to get your message out! The primary goal of any marketing plan is to reach new and existing customers, build brand awareness, engage with leads, and increase sales and revenue for businesses.

Are you looking to get new leads? How about getting customers to purchase more products online? If the answer to those questions is yes, then you should absolutely invest in quality digital marketing. Consumers are much more informed then ever before, and have many more tools at their finger tips. Search engines like Google and Bing are the first stop for consumers. Making sure you rank highly in their search feed is crucial. But did you know that if a user clicks your website, you can continue to target them with specific ads? Re-engaging leads and having repetitive brand awareness is one of the most critical elements to increasing your revenue. The best part? With proper digital marketing, you know exactly where your lead came from.

It's a fair question, and the simple answer is it depends. Think of digital advertising like a "bid" at an auction. You and competitors bid to be displayed to a user that expresses interest in your products or services. Your bid could could cost anywhere from a few pennies to a few dollars to display your ad. This depends on how saturated your market is. However, ensuring you have the right marketing strategy managed by an expert marketing team is essential for keeping your costs down and new leads flowing in.

Not only can you, you should! What are known as Retargeting Ads, are incredibly effective and have great conversion rates. Reminding someone of their wish list item or your professional services is a fantastic way to build brand recognition. The best part? You know you are advertising to someone who already showed interest in your company. The fish is on the hook, just reel them in!