When it comes to SEO, Content is King
SEO is like real estate, only one thing matters; content, content, content.
Search Engine Optimization (SEO) is a digital marketing procedure that involves strategically adjusting your website to rank higher in search engine results pages (SERPs). In the ever-evolving digital world, SEO has become critical for businesses and website owners. SEO boils down to a simple fact - content is king. In this article, we will further discuss the truth behind this statement and how to expand your digital footprint through consistent content postings.
To understand the importance of posting credible content, it is necessary to understand its impact on search engines. Search engines, like Google, use algorithms to rank websites. These algorithms are designed to return the most appropriate results to the user’s query. The relevance of a website is mainly determined by the quality and relevance of its content. This means that if you have high-quality, pertinent content on your website, you are more likely to rank higher in the SERPs. This is the primary reason why content is king in SEO.
The importance of SEO is clearly illustrated in the Backlinko publishing We Analyzed 4 Million Google Search Results Here's What We Learned About Organic Click Through Rate, which states:
“The #1 result in Google gets 27.6% of all clicks… [There is] a sharp CTR dropoff starting on the 2nd page of the results. In fact, only 0.63% of Google searchers clicked on something from the second page.”
Another powerful impact of credible content is that it provides real value to your audience. The content on your website should be optimized for search engines and for your audience. It should be educational, appealing, and applicable to the user’s needs. If your audience finds value in the content you post, they are more prone to share it with others, which can lead to heightened traffic and exposure for your website.
Being consistent with posting content is another important aspect for increasing SEO. Consistently posting helps to keep your website relevant and up-to-date. This increases your website’s visibility in the SERPs and attracts more traffic to your website. Moreover, regularly posting reliable content also helps to establish your website as an authority in your industry and can lead to heightened credibility and trust with your audience.
One method to increase consistency with posting is to have a content calendar. A content calendar is a schedule that summarizes the content you want to publish on your website in advance. Utilizing a content calendar ensures that you are regularly publishing content on your website. This can also help to keep your content strategy orderly and on track.
An easier way to be steady with posting content is to repurpose your existing content. As stated in the Forbes article 15 Clever Ways To Repurpose Content:
“It can be overwhelming to continuously come up with new concepts for every single scheduled post. That’s why repurposing content—taking previously published work and presenting it in a new way—can save you time while also getting your message in front of a larger audience.”
For instance, you can take a blog post from a year ago and update it with new material. This not only saves time, but it also helps to keep your website relevant and your information current.
SEO boils down to a simple fact - content is king. By creating high-quality, pertinent content for your audience, you can increase your website’s visibility in the SERPs and draw more traffic to your website. Furthermore, being steady with posting content can help to expand your digital footprint and establish your website as an authority in your industry. By utilizing these tips, you can increase your SEO and help your website achieve its full potential.
For more information on how to strategically increase your SEO contact ALTAMIT LLC, an industry leading marketing and technology firm. Visit ALTAMIT.net to chat live with an online specialist. Or call (888) 377-ALTA, that’s (888) 377-2582 to speak with a specialist now.
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