The ALTAMIT Guide for Maximizing Brand Impact: Pepsi’s at it Again!
According to the brand development experts at ALTAMIT LLC, building a reputable and effective brand aesthetic is not always an easy feat. It requires unique, stylized ingenuity balanced with a sense of familiarity, all while taking modern-day trends into account for freshness.
ALTAMIT’s Owner and Lead Developer, Kyle Stafirny, says:
“It’s all about staying in the pocket. You want to establish branding that piques maximum interest, while also evoking consumer confidence.”
— KYLE STAFIRNY
In today’s article ALTAMIT weighs in on the importance of establishing a respected and successful brand by analyzing the modern logo adaptations made by superstar beverage conglomerate, Pepsi.
Modern-Day Evolution of the Pepsi Logo:
PepsiCo, Inc.
2008 - Simple and Clean:
The 2008 design was sleek and modern. It incorporated a sphere shape with a red top and blue bottom. It also removed the 1990s wave and replaced it with a globe, symbolizing PepsiCo's worldwide reach.
ALTAMIT credits “simplicity” as one of the key elements of the 2008 design. The red and blue colors were clean, crisp, and easy to distinguish from each other. While the sphere shape was easy to recognize and remember.
The 2008 design proved that a logo could be both simple and effective. At least for a period of time.
2023 - Bold and Confident:
While the simplicity of the 2008 logo was appreciated when it first appeared, over time it became stale.
In the recent article Pepsi has a New Logo, CNN reports:
“Pepsi… unveiled a new logo and branding that will roll out in North America this fall [2023] and globally next year. It looks a lot like the 1990s version… but with new elements to make it more modern, including a different font and font color and a new border. The changes are designed not only to better align with people’s recollection, but to draw attention to Pepsi’s zero sugar line — a key part of the company’s growth plan.”
ALTAMIT credits “boldness” and “confidence” as the key elements of the 2023 design. The stylized red, white, and blue circle with a wave in the middle evokes a sense of classic Americana, like an American flag waving in the wind. While the punchy, capitalized “PEPSI” boldly centered is meant to reinvigorate the brand.
ALTAMIT asserts that the multiple, modern-day iterations of the Pepsi logo redesigns have not only set a new standard for the beverage industry, but for the logo design industry as a whole. Pepsi’s ability to evolve while still being recognizable is a testament to its highly effective branding. Its success has inspired other companies to adopt similar principles of simplicity, versatility, and evolution in their own logos.
ALTAMIT attests that a well-designed logo can help a brand stand out and establish a lasting identity. If you’re looking for an industry leading expert that can maximize your brand’s effectiveness, contact your local experts at ALTAMIT today. ALTAMIT will amplify your brand through effective, custom designs crafted to impress. Visit ALTAMIT.net to chat live with an online specialist. Or call (888) 377-ALTA, that’s (888) 377-2582 to speak with a specialist now.
Sign up for our newsletter to be notified when new articles are posted.
