Do You Have P.O.U.R. Content? You’ll Need to Soon
The Web Content Accessibility Guidelines (WCAG) are a set of guidelines that aim to make web content more accessible to people with disabilities. These guidelines were established by the World Wide Web Consortium (W3C) and are deemed the international standard for web accessibility. The guidelines are based on four main principles, which are often referred to as ‘POUR.’ POUR is an acronym meaning Perceivable, Operable, Understandable, and Robust. These four principles are the basis of the WCAG and are vital to making web content accessible to everyone.
Perceivable, refers to making sure that all content on a website can be perceived by all users. This means ensuring that text is readable, images have alt text descriptions, and videos have captions or transcripts. Users with visual or hearing impairments rely on these features to access the content on a website.
Operable, refers to making sure that all content on a website can be operated by all users. This means ensuring that all links, buttons, and other interactive elements are large enough to be easily clicked or tapped. It also means making sure that keyboard navigation is possible, as some users may not be able to use a mouse or touch screen.
Understandable, refers to making sure that all content on a website can be understood by all users. This means using clear and concise language, avoiding jargon, and providing clear instructions. Users with cognitive disabilities may have difficulty understanding complex language or instructions.
Robust, refers to making sure that all content on a website is compatible with a wide range of devices and assistive technologies. This means ensuring that the website is coded using web standards, which makes it easier for assistive technologies to interpret the content. This is important as many users with disabilities rely on assistive technologies, such as screen readers or voice recognition software, to access web content.
The POUR principles are essential for making web content accessible to everyone, not just those with disabilities. They ensure that websites are designed with inclusivity in mind, which benefits all users. For example, captions on videos benefit not only users with hearing impairments but also users who are watching the video in a noisy environment. Clear and concise language benefits all users, not just those with cognitive disabilities.
In addition to being essential for inclusivity, following the WCAG guidelines is also becoming increasingly important from a legal standpoint. Many countries have laws that require websites to be accessible to all users, and failure to comply with these laws can result in fines and lawsuits.
As noted by the Accessibility.com article Who WCAG Applies To:
“Different countries have different requirements, and in the United States, the lines aren’t completely clear. WCAG is considered the “gold standard” of accessibility rules, but it is neither a law nor universally legally required in the United States. Though the Americans With Disabilities Act (ADA) does define digital accessibility requirements, it doesn’t specify how they must be achieved.
Technicalities aside, if you connect with your audience or customers digitally, following WCAG is in your best interest. Whether you have a blog or an e-commerce site, accessibility is crucial. Domino’s Pizza recently lost a lawsuit because its inaccessible website violated the ADA. Though the ADA does not specifically require complying with WCAG, it does recommend it, so following WCAG can help those subject to the ADA adhere to its rules and regulations.”
The POUR principles are a crucial part of the WCAG guidelines and are essential for making web content accessible to everyone. By following these principles, website owners can ensure that their content is accessible to all users. As the internet becomes an increasingly important part of daily life, it is essential for everyone to have the same opportunity to access it.
Do you know if your content meets WCAG accessibility standards? Contact ALTAMIT LLC, an industry leading marketing and technology firm, to learn how you can implement WCAG guidelines on your posted content and website, thereby increasing your prospective userbase. Visit ALTAMIT.net to chat live with an online specialist. Or call (888) 377-ALTA, that’s (888) 377-2582 to speak with a specialist now.
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